Feather and Find have had a conscious approach on producing Slow Fashion since the birth of the label in Bali in 2012. What started as a personal love project for Heather Dixon, turned quickly into a global business that woman resonate with; whilst at the same time her artisan family benefit both artistically and financially through the success of the label, and those wonderful “good vibes” continue to generate as an everlasting positive footprint.
After past experience working with huge factories around the world, Heather’s journey led her to innately seek out and implement a more ethical practice in running her own brand. It was important to her to create her products in a humane and personal way in order to develop a “win-win” situation for both herself and her team, soon after she started gathering local talented artisans from around the island.
The brand’s Slow Fashion represents all things “eco”, “ethical” and moving towards “100% green” in one unified movement. Coined for the first time by Kate Fletcher from the Centre for Sustainable Fashion, the ‘slow approach’ intervenes as a revolutionary process in the contemporary world because it encourages taking time to ensure quality production, to give value to the product, and contemplate the connection with the environment. It gives the crafter and creator the sense of accomplishment and in the same time makes the brand itself able to develop their own, original style in abundance, satisfaction and rewarding mentality.
The products of Feather & Find are embellishment at best; everything done by hand, not machine and using traditional human-centric processes. It gives deliberate attention to the people, planet and product itself, ethically maximizing the benefits to people and communities while minimizing impact on the environment. The value also remains in each and every material, as they always make full effort to recycle everything and ensure that nothing goes to waste. So what happens to the leftover fabrics? They are used within the body of art pieces or used in new sandal designs, especially, the adored Berber wedge sandal as well as for pockets and linings of bags and purses. Finally, the tiny scraps are given to the orphanage where they are turned into dolls and sold to make money. This resourcefulness has become one of the most unique aspects of the brand; as each and every product feels personal and makes its wearer feels positively precious at the same time.