Our Ethos: Awake · Woven · Kind

Awake

We design with our eyes open - to the people, the processes, and the planet behind every garment. Awake reflects conscious awareness at every stage: sourcing materials with intention, choosing partners who share our values, and questioning industry norms that harm more than they help. It is a reminder that fashion has impact, and we choose to create with full responsibility rather than blind consumption or convenience.

Woven

Every piece is crafted with depth, skill, and story. Woven speaks to the human hands, time, and artistry that shape our collections. It honours slow fashion - the deliberate pace, the care in construction, and the belief that clothing should be made to last. It also represents the interconnectedness of our supply chain: fibres, makers, and wearers all woven together in a cycle of respect.

Kind

Kindness is our baseline. It guides how we treat our makers, our customers, our resources, and the earth itself. Kind means transparent processes, reduced waste, thoughtful material choices, and a commitment to circularity. It’s fashion that considers its footprint and its ripple effect. It’s choosing improvement over perfection and compassion over excess.