Heather Dixon has embraced a conscious approach to Slow Fashion design since the inception of her eco-label Feather & Find on the Indonesian island of Bali in 2012. The journey from seeing how huge factories worked around the world led her to innately seek out and implement a more ethical practice by creating products in a humane and personal way, gathering and including local talented artisans from around the island to collaborate with in her approach and vision.

The brand’s Slow Fashion represents all things ‘eco’, ‘ethical’ with a move towards being 100% green in one unified movement. Coined for the first time by Kate Fletcher from the Centre for Sustainable Fashion, the ‘slow approach’ intervenes as a revolutionary process in the contemporary world because it encourages taking time to ensure quality production, to give value to the product, and contemplate the connection with the environment.

It gives the crafter and creator the sense of accomplishment and in the same time makes the brand itself able to develop their own, original style in abundance, satisfaction and rewarding mentality.

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